The Lidya Antik Bağ Rotası, the newest of Turkey's wine route, has really come out of the gate at full speed with thoughtful branding, a slick website, an active social media presence, and special events. A couple weeks ago I attended a dinner hosted by the wine route. The guests were a quirky mix of winery owners and winemakers, marketing specialists, wine bar owners, social media wine influences, journalists, and somehow, me.
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The evening began with an introduction to the wine route; its origin story, the inspiration, and the opportunity to taste some of the wines. We were then treated to a fantastic and not at all creepy puppet
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