Büyülübağ Meltemi Bringing a Breath of Fresh Air to Avşa
Label designs for wine is a big business. As with any company working on its marketing plan, a winery has to decide how it wants to present itself. Do they have an old-school Schloss or Chateau vibe? Do they want people to think of them as young, fresh, or unpretentious? Depending on the vibe they're going for, a winery might have a whole concept and their labels reflect one specific style. Or maybe they have (sometimes wildly) different styles for different wine series. And then there are the times when a winery, with a very specific label style, releases a new line with entirely new branding. That's what happened
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